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As we all know, a lot of staffs can be recycled other than just being dumped, such as aluminums tin, glass bottle, plastic bottle, paper. These mentioned things are typical recyclable items. How about our daily use cellphone? Although between 65% and 85% of a cellphone can be recycled, recovery rates remain dismal due to poor awareness among the people. This fact is confirmed by cellphone manufacturer giant, Nokia. According to a market survey, a cell phone life span is about average 2.5 years. Thus we can imagine there will be a significant amount of used cellphone being dumped into the wasteland without going through a proper recycle process. This is considered one of the E-waste which causing damage to our environment.
According to Nokia, if each of the three billion handphone users globally recycle one phone each, we can save 240000 tonnes of raw material from being mined, produced and distributed. The amount of greenhouse gases saved would be equivalent to that of removing four million cars from the road. To compliance the concept of sustainable development and to commit the society and environment responsibility as part of the corporate culture, Nokia has set up Kiosks in public places in Malaysia for the consumers to drop off their old or unused handphones for recycling. To reward those who do so, Nokia will plant a tree in their name at Sebangau National Park in central Kalimantan. The collected handphones will be sent to two recyclers, one in Penang and another in Singapore. Recoverable materials include plastics and metals such as gold, silver, copper, iron, chromium, lead and nickel.
In this program, Nokia has pledged to plant 100000 trees in Sebangau under the NEWTrees Initiative, a collaboration with WWF Indonesia and Equinox Publishing. The consumers will be informed the exact coordinates of the particular “named” planted tree and instructions on how to view the tree via Google Earth.
As a conclusion, Nokia had show a good example to the world how a corporate tradeoff between their business and the conservation of the environment. By launching this program, Nokia can educate the consumers about recycling and protection of the rainforest. Consumers also can be satisfied due to commitment to the forest conservation and play a role in the environment champion campaign. Thus, the branding of Nokia can be enhanced too. This is really a brilliant idea. What I have to say is “Bravo, Nokia!” Keep it up.
According to Nokia, if each of the three billion handphone users globally recycle one phone each, we can save 240000 tonnes of raw material from being mined, produced and distributed. The amount of greenhouse gases saved would be equivalent to that of removing four million cars from the road. To compliance the concept of sustainable development and to commit the society and environment responsibility as part of the corporate culture, Nokia has set up Kiosks in public places in Malaysia for the consumers to drop off their old or unused handphones for recycling. To reward those who do so, Nokia will plant a tree in their name at Sebangau National Park in central Kalimantan. The collected handphones will be sent to two recyclers, one in Penang and another in Singapore. Recoverable materials include plastics and metals such as gold, silver, copper, iron, chromium, lead and nickel.
In this program, Nokia has pledged to plant 100000 trees in Sebangau under the NEWTrees Initiative, a collaboration with WWF Indonesia and Equinox Publishing. The consumers will be informed the exact coordinates of the particular “named” planted tree and instructions on how to view the tree via Google Earth.
As a conclusion, Nokia had show a good example to the world how a corporate tradeoff between their business and the conservation of the environment. By launching this program, Nokia can educate the consumers about recycling and protection of the rainforest. Consumers also can be satisfied due to commitment to the forest conservation and play a role in the environment champion campaign. Thus, the branding of Nokia can be enhanced too. This is really a brilliant idea. What I have to say is “Bravo, Nokia!” Keep it up.
1 comment:
hi..i already comment on the same article..hehehe..nice comment.
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